CWF LAUNCHES ITALY'S NO.1 METODO CLASSICO TO THE UK CONSUMER

CWF – has secured an exclusive arrangement to become the sole UK distributor of Berlucchi Cuvee, Italy?s number one brand of Metodo Classico produced sparkling wine.

Italy's rich heritage in Sparkling Wines is well established with UK consumers, through it is sales of traditional Asti Spumante and Moscato and more recently Prosecco which are proving to be a massive success. The introduction of Berlucchi is now giving this growing fan base of consumers its very first opportunity to trade up to the next and most premium of all sparkling wine levels i.e. ?Metodo Classico?. 

First produced in 1961, Berlucchi currently dominates the Italian market with a 42% market share* and despite Europe also being in recession, volume sales (excluding the UK) of the Berlucchi brand increased 19.2% year on year. 

Available in two premium styles ? Berlucchi Cuvee Imperiale Brut and Berlucchi Cuvee Imperiale Max Rosé - the popularity of this wine can be directly attributed to the quality of its production and the effectiveness of its European Sales and Marketing strategy.The Berlucchi production processed focuses specifically on high quality viticulture with low yields per hectare to ensure the most perfectly ripened Pinot Noir and Chardonnay grapes are hand picked for the sparkling process. Only the lightest pressing of the grapes takes place, followed by slow, cool temperature fermentation of the natural yeasts which helps maintain the aromatic qualities and character of the grapes. ”

Once bottled, the Metodo Classico secondary fermentation process begins as the wine becomes effervescent as the yeasts help produce alcohol and CO2 giving the wine its characteristic rich and full bouquet.

Vicky Lee, (Marketing Manager) of CWF, said ?Italian sparkling wines such as Prosecco continue to capture the UK?s hearts and we are confident that consumers are ready to step up to the next level i.e. Metodo Classico. Christmas trading continues to be fiercely competitive and 2009 was by no means an exception, however Champagne sales in December increased 16% on the previous year**, a level of growth that demonstrates consumers? lessened cautious approach to the festive shopping season and offers opportunity for new brands to come into the Champagne and Sparkling Wines arena.

"In any modern day climate, consumers are always looking for quality, price, image and accessibility when it comes to Champagne and Sparkling Wines. The current environment only compounds the need for producers to offer propositions that meet consumers" quality:price aspirations. The high costs associated with Champagne House production and marketing, means that these requirements are often very difficult indeed to meet. Berlucchi is best placed to provide that solution with regards to quality and value for money whilst still offering consumers the right image for them to buy into the dream.

Berlucchi and CWF are taking a long term approach to the UK market and will work with retailers and independents to steadily expose consumers to the brand, its heritage, quality virtues and approachable pricing strategy. This will be reinforced through a sustained programme of education e.g. winery trips for buyers, tactical promotion activity, brand visibility drives and quality endorsements.

The standard suggested RSP for Berlucchi is £11.99 per bottle, whilst on promotion this will be on special offer at £9.99 per bottle.

For more information about Berlucchi Cuvee please call 01484 557111 or visit www.continental-wine.co.uk.

published: 2010 Feb

Top brands get a makeover

CWF– has revamped two of its most successful brands – Orchards and Bali to give them both a modern new look and to reinforce their position as quality tertiary alternatives to the brand leaders.

The brand designs have been updated following research which identified the need to change the packaging to broaden the appeal as speciality mixers in a bid to continue their bouyant year on year growth particularly in the Off-Trade sector, which has seen volume sales increase by 14% for Orchards and 13% for Bali. 

Follow up tests with the core audience of 18-40 year old mainly female drinkers have shown the re-design has achieved its aim with 75% of consumers agreeing that the brands boasted much improved shelf presence. 

Vicky Lee, (Marketing Manager) of CWF, said “As the trend for entertaining at home continues to grow, there is a need in the market for trendy and versatile but affordable speciality mixer drinks.  Both Orchards and Bali reduce the cost of having a few friends round for a get together without compromising on taste.  This makes it the ideal choice for off trade establishments wanting to attract consumers through their doors and increase their profits.  To boost awareness of both brands among consumers and potential distribution channels we are currently undertaking extensive promotional activity this Christmas.”

Orchards and Bali are available in 70cl sizes from Morrison’s, Bargain Booze, Nisaway, Makro plus many more independent and multiple off trade retailers and cash & carry operations throughout the UK.  The suggested RSP is £7.49 per bottle promoted to £5.99.

For more information about Bali and Orchards range please call 01484 557111 or visit www.continental-wine.co.uk.

published: 2009 Sep

An Award Winning Wine Portfolio

CWF enjoyed fantastic success at the 26th International Wine Challenge, which took place in March this year. No less than 12 of our wines were awarded Gold, Silver or Bronze by the judges and two received commendations - an achievement that we are extremely proud of. We are committed to sourcing the best quality wines from around the world for our customers, and this year’s IWC awards success is proof that our dedication is reaping rewards.

More than 370 winemakers, merchants and writers from around the world took part in the judging process, assessing up to 1,500 wines each day. They gave every wine a score out of 100. Week two of the judging concentrated on wines that had scored 84 or more points during week one. These were re-assessed with the judges deciding which, if any, medal they should receive.

How the wines are scored:
95 – 100 points: Gold
90 – 94 points: Silver
85 –89 points: Bronze
80 – 84 points: Commended


Our award wining wines:

Cantine due Palme [view range]
Selvarossa Salice Rosso DOC Reserva 2005

Fantinel [view range]
Borgo Tesis Pinot Grigio 2007

Pasqua [view range]
Villa Borghetti Amarone della Valpolicella 2005

Cantine due Palme [view range]
Tenute al Sole Salento 2007

Vina Sutil [view range]
Reserve Cabinet Sauvignon 2007
Reserve Merlot 2007

Cantina di Soave [view range]
Rocca Sveva Amarone della Valpolicella 2004
Rocca Sveva Ripasso Valpolicella DOC Superiore 2006
Rocca Sveva Soave Classico DOC 2008
Due Palme Primitivo Salento IGT 2007

Marchesi di Frescobaldi [view range]
Nipozzano Chianti Rufina Reserva 2006
Remole Toscana Sangiovese 2007



Vina Sutil [view range]
Sutil Estate Chardonnay 2008

Bartolomiol [view range]
Bartolomiol Senior Extra Dry

For further information about these award winning wines
please contact our sales team on 01484 538 333.

published: 2009 Oct

CWF ADDS BLACKCURRANT FLAVOUR TO NEW LOOK LIXX RANGE

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has revamped its range of Lixx flavoured vodka shots with the addition a new blackcurrant flavour and a young, upbeat packaging design.

The blackcurrant Lixx, with a characteristic zing, joins the already popular Sour Apple, Tangy Cherry and Kola Kube varietals, bringing a cult fruit flavour taste to the 15% ABV range. The brand has been revamped following research with off trade establishments and their consumers, which identified a need to update the packaging to broaden the range's appeal and communicate its versatility as both a single serve shot and a speciality mixer. Follow up tests with the core audience of 18-35 year old female and male drinkers have shown that the re-design, including a new logo, has achieved its aims, with approval rates up by over 70%. The blackcurrant flavour was added to the range because of its popularity throughout the consumer test process.

Vicky Lee, (Marketing Manager) of CWF, said:

"As the trend for entertaining at home continues to grow, there is a need in the market for trendy and versatile but affordable speciality mixer drinks. Lixx reduces the cost of having a few friends round for a get together without compromising on taste. This makes it the ideal choice for off trade establishments wanting to attract consumers through their doors and increase their profits. To boost awareness of the Lixx brand among consumers and potential distribution channels we are currently undertaking extensive promotional activity."
Lixx is available from independent and multiple off trade retailers and cash & carry operations throughout the UK, and from good on trade wholesalers in cases of six 70cl bottles.

For more information about the Lixx range please call 01484 557111

published: 2009 Sep

CWF TURNS UP THE HEAT THIS WINTER

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - will be warming the hearts and minds of the nation when the temperatures fall with its Winter Warmer Mulled Wine.

Aimed at the UK off trade, Winter Warmer is a premium 10% ABV Mulled Wine produced to a highly crafted recipe using the finest imported grape juice and a special secret blend of aromatic spices and zesty fruit flavours.

Winter Warmer is especially popular with consumers who enjoy its rich and mellow spiciness as an alternative evening tipple at home and at winter gatherings including Halloween, Bonfire Night and Christmas.

Furthermore, the premium recipe and ABV of Winter Warmer represents excellent value for money against much of its competition, which are often on offer at a lower strength.

Vicky Lee, Marketing Manager of CWF, said:

"Typically life gets a bit more hectic in Winter - with lots of parties and celebrations to fit in - so consumers are always on the look out for a way to make their lives easier especially when entertaining.  Winter Warmer Mulled Wine is ready made and easy to heat and serve.  There is no messing around for hours on end steeping specially purchased herbs and spices in expensive red wine."

Winter Warmer is available in cases of 6 x 75cl bottles or 4 x 3 litre bottles. For more information call 01484 557111 or visit www.continental-wine.co.uk.

published: 2009 Aug

New CWF Sambuca style range is a classic in the making

Currently one of the most popular shot style drinks in the on trade, Sambuca is highly prized for its versatility and its broad appeal across both male and female audiences. Extensive consumer research demonstrated that the Perfetto range meets a need within the marketplace for a more competitively priced Sambuca style drink that does not compromise on quality, innovation or image. Chic packaging and exciting varieties make Perfetto ideal for attracting the 18-30 age group and give the On Trade an opportunity for additional revenue and boost to profits throughout the year.  Promotion activity for the brand will help communicate the range's versatility promoting that the drinks can be served alone, with or without ice and can also be used within cocktails - offering bar owners and publicans the opportunity to add exciting, profitable options to their drinks menu.

The range includes four elegant styles - Classic Sambuca flavour, Sambuca & Green Apple flavour, Sambuca & Raspberry flavour and Sambuca & Black Liquorice flavour. All are available in 70cl bottles and are 21.5% vol. The competitive price per bottle will encourage trial across all flavours and enable on trade establishments to increase profit margins on cocktails and shots whilst maintaining quality levels. Each variety performed impressively in consumer taste tests.

Vicky Lee, (Marketing Manager) of CWF, said:
"There is a fantastic opportunity at the moment for the on trade to maximise on the popularity of Sambuca drinks, and the competitive value price positioning offered by Perfetto is intended to turn this opportunity into tangible profits. As well as putting together a strong proposition in terms of the range itself, we are also supporting the launch with public relations activity, media advertising, sampling events and POS material, including cocktail recipes, to boost awareness and brand usability across the board."

For more information about the Perfetto range please call 01484 557111

published: 2009 Aug

A TASTE OF SUMMER WITH VXI FROM CWF

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - is relaunching its VXi Vodka mix drinks with new look packaging and two new flavours.

Aimed at the UK off trade sector, the VXi Vodka mix 8 bottle party pack is being completely refreshed and relaunched during August 2009.  After conducting in-depth research among its target audience of 18 - 30 year olds, CWF has added two fresh new flavours that were highly favoured during extensive trial - Cherry and Pear.  These join the ever popular Lemon and Blue Raspberry flavours and are offered at 5% vol, an added value point of different against the brand's mainstream competition.

Furthermore, in line with the results of the research, CWF has also updated the packaging to maximise appeal to the target audience as well as enabling consumers to easily differentiate between the four flavours within the party pack.

Vicky Lee, Marketing Manager of CWF, said:

"Party packs continue to be attractive to retailers as they offer a convenient, carry pack for consumers which offer eye catching visual merchandising opportunities for high volume sales.  Consumers can make one easy purchase of a party pack and be able to offer to friends and families at parties, BBQs and other social gatherings a mixed choice of flavours catering to all tastes.  With four different flavours in each pack, VXi can either be served chilled straight from the bottle or over ice for a refreshing change. 

"As the summer months are predicted for excellent weather CWF is expecting robust sales from the new pack and as RTDs are proven not to suffer from seasonality, this performance should continue through to Christmas too."

The VXi Vodka mix 8 bottle party pack features 8 x 275ml bottles.

For more information about VXi call 01484 557111

published: 2009 Jul

CWF PUTS THE SPARKLE INTO SUMMER

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - is enabling the off and on trade to benefit from the growth in popularity of sparkling wines with an exclusive deal to represent Italy's Tombacco Winery's 'TO' Pinot Spumante Brut in the UK.

The Tombacco Winery, located in the heart of the DOC and IGT regions of Veneto, has a long tradition in the territory and is well placed to source the best quality grapes for its wines. In sharp contrast to falling Champagne sales (down 35% in off trade), sparkling wine sales in the grocery sector have increased by over 50%.* In addition, Italy's sparkling wine exports registered a 29% increase in sales during 2008, with UK sales rising by nearly 100%. 

'TO' Pinot Spumante Brut is a strikingly packaged,12% vol sparkling wine produced from 100% Pinot Bianco grapes, and will be available in a 75cl bottle. CWF will be targeting the product at off trade retailers, cash & carries, independents and on trade wholesalers.

Vicky Lee, (Marketing Manager) of CWF, said: "At the moment Italian Spumante wines are in the ascendant - they beat Champagne and other sparkling wines quite squarely in terms of the price to quality ratio they offer. This exclusive partnership with the Tombacco Winery to represent their 'TO' Pinot Spumante Brut in the UK is further proof of our commitment to providing both on and off trade establishments with products that will help them to drive sales even in this tough economic climate. At present, no sparkling wine brand dominates the sector, and we believe that 'TO' has the potential to become a leading player at the mid to higher quality level."

For more information about 'TO' Pinot Spumante Brut please call 01484 557111

published: 2009 Jul

CWF TAKES ON CREDIT CRUNCH WITH SILVER BAY POINT LAUNCH

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has launched a range of light British wines offering consumers exceptional value for money.

Silver Bay Point range is available throughout the UK in three 75cl variants; - a soft juicy red, a medium fragrant white and a light refreshing rosé. 

Red: Hints of juicy red fruits , is extremely soft and mellow and perfect when served slightly cool.  8% vol.

White: With hints of fresh and fragrant summer fruits, this style is medium in sweetness and is perfect when served over ice.  8% vol.

Rosé: Hints of ripe red summer fruits, this style is wonderfully light and refreshing and is perfect when served chilled over ice.  8% vol.

Each of these wines offers a versatile option for parties.  Each in its own right is perfect on its own, for BBQs or with a favourite takeaway curry or Chinese meal.

published: 2009 Jun

SUMMER SENSATION SANGRIA BRINGS THE MED TO BLIGHTY

For most of us life simply isn't one long holiday, but now you can pretend you're just a stones throw away from the crystal clear waters of the Mediterranean whenever you like with Summer Sensation's refreshing Sangria.

Summer Sensation is made using the finest made wine and authentic Sangria flavours, to transport you to sunnier climes even when the British weather is less than impressive. Serve in a pitcher poured over ice with lemonade or tonic water and lots of zesty citrus fruits - perfect for barbecues or get togethers on warm summer evenings.

Given the seal of approval by 96% of tasters in recent consumer taste tests - who declared it a 'quality Sangria' - Summer Sensation is the ideal choice for fans of Spanish culture and cuisine or those looking for a quick and easy drink that will spread a little sunshine on any gathering.

Summer Sensation Sangria is available in supermarkets and independent retailers nationwide in 75cl bottle, 10% vol format.

published: 2009 Jun

CWF OFFERS HIGH VALUE WITH NEW SINGLE SERVE SILVER BAY POINT

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has extended its successful Silver Bay Point light British wines into a new single serve 18.7cl format which will be available to all sectors of the trade.

Launched in September 2008, the Silver Bay Point range comes in three variants - a soft juicy red, a medium fruity white and a light refreshing rosé.  CWF originally created Silver Bay Point in response to the consumer demand for lower priced wines which still delivered in terms of taste and that was presented in stylish, 'new world look' packaging. 

Off Trade retailers are given the potential to offer consumers an extremely keenly priced offer with opportunity for volume driver promotions.

Suitable particularly for pubs, clubs, bars, student entertainment and leisure venues, Silver Bay Point 18.7cl is aimed at women aged between 30-45 years who want to enjoy an easy drinking style wine whilst allowing their leisure time finances to stretch further and keep a check on their alcohol consumption levels too.  The lower ABV of Silver Bay Point and individual sized bottle delivers a high quality freshness with each glass and is therefore ideal for lunch time or evening social occasion. 

Vicky Lee, (Marketing Manager) of CWF, said:

"The credit crunch continues to bite across all walks of life.  Consumers are looking for ways to cut their everyday costs but clearly do still want to be able to enjoy a glass of wine.  Silver Bay Point not only provides a competitively priced solution for the off trade sector, but now with the single serve bottles available to the on-trade, licensees can also maximise profit potential despite the economic climate."

For more information about Silver Bay Point call 01484 557111

published: 2009 May

CWF TURNS UP THE HEAT WITH NEW RANGE OF ESTATE WINES FROM CHILE

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has announced that it has secured an exclusive arrangement to work with Vina Sutil to represent their new Sutil brand range of Chilean wines for the UK on and off trade.

The new Vina Sutil range dispels the traditional image of many Chilean wines as value for money propositions.  Sourced from two of Chile's most prestigious wine regions; - The Colchagua Valley and Limari Valley, the comprehensive range consists of 12 outstanding wines, each guaranteed to deliver on presentation, taste, varietal character and style.

The portfolio reflects the increased demand in both the on and off trade for a quality Chilean offering, with recent research demonstrating that consumers are specifically choosing to trade up to higher quality Chilean wines at £5 RSP and above.  The range's diversity offers choice for all sectors of the trade wishing to enhance their Chilean portfolio with the classic 'entry level' Estate selection through to mid-premium positioned Reserve wines and award winning Ultra Premium Limited Release varietals, rich with the character of the region.

Vicky Lee, (Marketing Manager) of CWF, said:

"Presently no single brand has dominance in this sector so we are delighted to be able to work with Vina Sutil exclusively to offer a range of wines that fills the gap in the market by providing top quality wines to both the on and off trade.  Our research shows that both sectors have shown increased demand for higher end Chilean wines that are rich with the character of the area and we are confident that this range delivers on all counts."

The Vina Sutil Range
All available in case size 6 x 75cl

Sutil Estate Merlot

Origin: Colchagua Valley
Grapes: 100% Merlot
Alcohol Content: 13.5% vol

Sutil Estate Cabernet Sauvignon

Origin: Colchagua Valley
Grapes: 100% Cabernet Sauvignon
Alcohol Content: 13.5% vol

Sutil Estate Sauvignon Blanc

Origin: Colchagua Valley
Grapes: 100% Sauvignon Blanc
Alcohol Content: 13% vol

Sutil Estate Chardonnay

Origin: Colchagua Valley
Grapes: Chardonnay 100%
Alcohol Content: 13.5% vol

Sutil Estate Cabernet Rosé

Origin: Colchagua Valley
Grapes: 97% Cabernet Sauvignon; 3% Petit Verdot
Alcohol Content: 13.5% vol

Sutil Reserve Chardonnay

Origin: Limari Valley
Grapes: 100% Chardonnay
Alcohol Content: 13.5% vol

Sutil Reserve Merlot

Origin: Colchagua Valley
Grapes: 85% Merlot; 15% Cabernet Sauvignon
Alcohol Content: 13.5% vol

Sutil Reserve Cabernet Sauvignon

Origin: Colchagua Valley
Grapes: 85% Cabernet Sauvignon; 15% Merlot
Alcohol Content: 13.5% vol

Sutil Limited Release Sauvignon Blanc

Origin: Limari Valley
Grapes: 100% Sauvignon Blanc
Alcohol Content: 14% vol

Sutil Limited Release Syrah

Origin: Colchagua Valley
Grapes: 85% Syrah; 15% Cabernet Sauvignon
Alcohol Content: 14% vol

Sutil Limited Release Carmenere

Origin: Colchagua Valley
Grapes: 85% Carmenere; 15% Merlot
Alcohol Content: 14% vol

Sutil Acrux

Origin: Colchagua Valley
Grapes: 51% Cabernet Sauvingnon; 22% Carmenere; 11% Petit Verdot; 5% Cabernet Franc; 2% Syrah
Alcohol Content: 14% vol

For more information about the Vina Sutil range call 01484 557111 or visit www.vinasutil.com

published: 2009 May

CWF REFRESHES CIDER CATEGORY WITH PREMIUM PEAR CIDER LAUNCH

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has launched Nectar's pear cider, offering the on and off trade a premium 5% vol product within this increasingly popular category at a 'value for money' price point.

The cider market has grown rapidly over the last four years and demand for pear cider in particular among both men and women is at an all time high. The launch of Nectar's - which is aimed at the 25 - 35 years age group - will enable landlords and retailers to meet the needs of their customers for a pear cider brand that offers the perfect balance of both exceptional value and a premium, natural taste.

Nectar's features a high pear juice content resulting in a rich, authentic pear flavour. In consumer blind taste test panels prior to launch, Nectar's was placed in first position for its aroma and taste profile against four other leading mainstream pear cider brands. CWF is not a newcomer to the cider category, offering other brands in a number of packaging formats. However, the company wished to extend its expertise and experience to create the perfect 'over ice' 500ml format product pitched at a very attractive price, therefore helping the on and off trade to boost sales within this lucrative category at a time when consumers have less disposable income. 

Vicky Lee, (Marketing Manager) of CWF, said:

"The cider category has been revitalised over recent years and has shed its traditional image of offering only strong tasting, poor quality and badly packaged products. With its lighter taste and 'over ice' concepts the category has broadened its appeal to include a growing number of female drinkers and those who will perhaps drink cider with a meal as an alternative to wine.  At the same time, our research shows that pear ciders continue to appeal to the student population, who are looking for a good quality pear cider that their tight budgets can stretch to.

"Nectar's trades perfectly on this popularity, and provides those in the on and off trade with a real opportunity to achieve sales uplift and maximise profit potential."

For more information about Nectar's call 01484 557111

published: 2008 Dec

CWF TOASTS TWO MILLION SALES SUCCESS

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - is celebrating annual sales of two million bottles of its Simply Yours range with the launch of three new wines for 2008.

The Simply Yours collection of easy drinking wines is only available to the on-trade.  The range includes 11 varieties sourced from the world's leading wine regions and comes in convenient 18.75cl (single serve) bottles proven to retain the wine's freshness, reduce wastage and also serving time.  The new wines are an Australian Shiraz Rosé, a Californian Cabernet Sauvignon and a Spanish Tempranillo.

With an investment of £500,000, CWF is committed to further increasing annual sales of the Simply Yours range.  The development of striking new packaging not only encourages consumer trial but significantly increases 'bar call'.  There is also a full marketing support programme to help stockists drive sales and revenue.

In addition to the launch of a new website, CWF will be providing a full point of sale promotional package and the brand will also be featured at consumer trade shows and tasting events across the UK. 

Vicky Lee (Marketing Manager) of CWF said: "Achieving annual sales of two million bottles, with double digit year-on-year growth is a significant landmark for us and demonstrates that our Simply Yours range really does tick all the boxes for the on-trade market offering them excellent quality, consistently fresh wines at the right price.  The addition of the three new wines enhances our offer further and is perfectly timed to ensure that our on-trade customers can benefit from the extended range in time for the busy festive season.

"Bar, hotel, restaurant and leisure facility owners and managers will be able to command a premium price per bottle which will have the benefit of increasing margins and, with the marketing support package and distinctive brand identity, will also be able to increase overall wine sales through their establishments.  Furthermore their customers will appreciate and enjoy both the quality and diversity of the wines on offer with the added bonus of being assured fresh wine every time."

Simply Yours is available in pack sizes of 24 x 18.75cl glass bottles, with five of the wines also available in PET bottles, perfect for serving in 'glass free' venues and at outdoor events.

For more information about Simply Yours call 01484 557111

published: 2008 Oct

CWF TOASTS SUCCESS WITH A NEW SIZE BOTTLE AND A NEW PARTNER

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - is launching its successful Kissing Tree wine range into 18.75cl sized bottles.

The Kissing Tree range was originally launched in December 2007 in a 75cl format and consists of three fruit driven wines; a ripe and lush Zinfandel Rosé, an ever popular Pinot Grigio and a Cabernet Sauvignon - the UK's favourite red wine. 

The Kissing Tree range was developed specifically to target 18-35 year old female consumers who wanted a shared wine drinking experience.  However, as the market and social environment changes, CWF recognised that there was a demand for a quality individual sized bottle, particularly for lunchtime occasions and those keeping an eye on units consumed.

Such is the excellence of the Kissing Tree wines that CWF has been chosen to supply the 18.75cl bottles to BHS as part of its Christmas Gift Packs for 2008. 

Vicky Lee (Marketing Manager) of CWF said:."The Kissing Tree 75cl bottles continue to perform well and this performance reflects not only a bouyant market, but also an increase in the number of females choosing to drink better quality wine.  Launching the 18.75cl sized bottle was the obvious next step and gives retailers more flexibility in how they use the wines.  We were absolutely delighted to be chosen by BHS to provide the wine for their gift packs as we know that the quality will speak for itself."
XX of BHS said, "We felt that the Kissing Tree wines were superior to others available on the market and would therefore be very attractive to our female customers.  Christmas is our key trading season and it is crucial that we get our Christmas Gift Packs just right. therefore the quality of the contents cannot be compromised.  Kissing Tree delivers on all counts."

For more information about Kissing Tree call 01484 557111

published: 2008 Oct

Britain feels the pinch' - BBC One News Special Feature

CWF were delighted to welcome to CWF on Wednesday 1 October 2008, BBC's Special Correspondent Richard Bilton and his camera crew to film a special feature that was focussing on how a major business in the North of England is reacting to the "credit crunch".  Richard and his team spent the afternoon at CWF and were keen to speak to members of staff to understand what impact the recession was having on their own personal lives.  Richard interviewed Jonathan Fearn a key member of the team and talked at length about how he and his young family were adapting to the economic situation.

See attached link to view the footage:-
http://news.bbc.co.uk/1/hi/uk/7646225.stm

published: 2008 Oct

MISS ITALIA HELPS CQS MAKE A SPLASH LAUNCH IN UK

CQS (Continental Quattro Stagioni) - the speciality importer, agent, and distributor of continental wines, foods and beverages with its Head Office base in West Yorkshire, have been appointed exclusive UK agent for the leading Italian premium brands of mineral water, Rocchetta, Brio Blu and Uliveto, sponsors of the prestigious Miss Italia competition for over 10 years.
Rocchetta still mineral waters are positioned as the ultimate beauty water due to their delicate mineralized composition which help to stimulate the cleansing of toxins and impurities from the body.  For these reasons the brand is also recommended for those following a low salt diet.

Brio Blu are a range of sparkling Rocchetta mineral waters presented in striking blue bottle packaging, both glass and PET.  Brio Blu combines just the right amount of sparkle with the lightness and health properties of Rocchetta water. The azure blue bottle packaging paved the way in the Italian mineral water market for a myriad of imitations.
Uliveto is a mineral water that flows with a naturally light effervescence from the spring of Vicopisano (Tuscany). Thanks to a rich, natural blend of minerals - including calcium, bicarbonate of soda, magnesium and potassium, Uliveto's unique and unmistakable taste is particularly recommended as a stimulant in the digestive process and to replace fluids quickly into the body following physical activity. It is for this reason that since 1998 the Italian National Football Team has chosen Uliveto as the perfect water to support their team's activities.
The portfolio of Rocchetta mineral water brands share a high positioning in the Italian market with a significant combined annual marketing spend of + £100 million.

A major part of Rocchetta's marketing investment is their involvement with the long established Miss Italia Beauty contest, an event that forms an integral part of Italian society and culture. This activity perfectly fits Rocchetta's brand positioning in the beauty market due to the association with the water's natural detoxing properties.  Miss Italia's fresh, girl next door appeal is the ideal representative of the brand.  The national contest first took place in Italy in 1946 and today attracts a highly impressive prime time TV audience of over 8 million people.   In September 2008 Miriam Leone, a twenty three year old Beauty from Sicily, was elected Miss Italia following in the footsteps of previous legendary winners such as Sophia Loren. 

In October 2008, Miriam Leone joined representatives of Rocchetta and CQS (exclusive UK brand agent) at various events being held in England, that included the Annual Ciao Italia Association Dinner in Manchester, to support the UK launch of this premium range of waters.  Stefano Bartolini (Director of Sales) CQS said "we are extremely excited about representing this reputed Italian brand.  With demand for premium mineral waters in the bar and restaurant sector at such a high, we believe that the time is right to introduce a new range with such an authentic pedigree.  To also be associated with the prestigious Miss Italia competition offers exciting opportunities too." 

For more information on Rocchetta, Miss Italia and CQS please consult the following:
www.rocchetta.it
www.missitalia.rai.it
www.continental-food.co.uk

CWF GETS FRUITY THIS CHRISTMAS WITH NEW FLAVOUR SCHNAPPS

CWF - the Yorkshire based importer, agent, producer, bottler and distributor of wines and alcoholic beverages - has added a new flavour to its already successful Orchards Schnapps range - Green Apple.

In-depth market research was conducted prior to launch among a target audience of men and women aged 18 - 25 years, with 51% preferring Green Apple from a choice of lemon, blackcurrant and pineapple. 

Packaged in a premium quality frosted Schnapps style bottle, Orchards provides a sophisticated looking, value for money alternative for both on-trade and off-trade customers.

CWF offers an ongoing programme of marketing support to maximise awareness among the consumer audience with tastings across the UK, as well as regular price promotions for trade customers.

Vicky Lee, (Marketing Manager) of CWF, said:

"The beauty of the Orchards range is its versatility - Orchards can be drunk neat over ice, added to cocktails or mixed with a whole range of juices, giving the consumer the scope to experiment in the comfort of their own home.  The range also gives the on trade the opportunity to offer affordable and profitable cocktails to their customers in the current economic climate, where disposable income is tight. "

Green Apple joins Peach and the recently re-introduced Butterscotch flavour in the Orchards range.

For more information about Orchards Schnapps call 01484 557111

published: 2008 Sep

HOW DO YOU DRINK YOURS?

Are you a Barstool Buddy or a Table Edger? 

According to new research from Simply Yours wine, your bar room habits speak volumes about you.

Almost a third of the population are Menu Munchers, shunning the bar area and a beer, preferring instead to go straight through to the restaurant to tuck into the three course meal.  With Ladies First representing a further 22% of the population and reflecting the increase in numbers of young women who enjoy going out for a drink, landlords may want to consider stocking up on mirrors and Pinot Grigio.

Table Edgers, account for 11% of the population and are perceived to be the most irritating of pub customers.  Their thick skinned personality and refusal to take even the most direct hint will not deter them from joining you should you have a spare seat.

But warnings to all you Barstool Buddies, despite accounting for 17% of the population, just because you sit at the bar does not mean that you get served first.

The study commissioned by Simply Yours identified bar room behaviour as part of research into the addition of three new wines to the range.  By understanding the different personalities, Simply Yours has been able to choose the appropriate country and grape accordingly.

Vicky Lee, Marketing Manager for Simply Yours comments, "The results have provided a huge amount of insight for us, there are very distinct types of customer visiting bars and pubs in the UK and we wanted to know what makes them tick.  It is all too easy to make assumptions when launching new wines into the market and we wanted to get our facts and wines right, especially given that both men and women are consuming more wine away from home than ever before. 

"The research has however made me think about my own behaviour - I would say that I am a Menu Muncher and I've also become more observant about others, watching them to see if I can tell which of our profiles match them most accurately."

The convenient 18.75cl bottle size used in the Simply Yours range means you can be sure your wine is fresh every time, and also allows you to keep track of how much you have consumed.

Simply Yours is available in pubs, bars, clubs and restaurants throughout the UK. For further information please log onto www.simplyyourswines.co.uk. 

published: 2008 Sep

WINE WITH PERSONALITY

You may think you're a shrinking violet, or that you wear your heart on your sleeve, but your favourite tipple could reveal a side to your personality you didn't know about according to wine brand Simply Yours.

Lovers of a rich, lingering Cabernet Merlot are likely to be women of mystery - they may seem to be open but deep down they're secretive types. Those who favour a fruity Chardonnay on the other hand are likely to be exactly the opposite, often "over-sharing" and telling other people's secrets that they've sworn to keep!

If your best friend is a fan of Liebfraumilch you've struck gold, as she'll not only be as loyal as they come, she'll also have soothing words to dispel any kind of crisis you can think of. If on the other hand she goes for a Shiraz Cabernet, you'll need to get used to being on the sidelines, as this one will do anything to ensure she's always in the spotlight. Thankfully she's also great fun though. Those with a taste for Zinfandel Rosé are likely to be the women we all envy - naturally confident, charming and genuine.

These typologies were put together by Simply Yours following research with 1,000 visitors to its website, carried out to help it devise its promotional campaign within bars and restaurants.

'Simply Yours' collection of easy drinking wines includes 11 varieties sourced from the world's leading wine regions, so there's something for all tastes, personalities and occasions. The range includes Australian Shiraz Cabernet, Chilean Cabernet Merlot, Californian Cabernet Sauvignon, Spanish Tempranillo, Australian Semillon Chardonnay, Chilean Chardonnay, German Liebfraumilch, Chilean Sauvignon Blanc, Pinot Grigio, Californian Zinfandel Rosé and Australian Shiraz Rosé.

The convenient 18.75cl bottle size used in the Simply Yours range means you can be sure your wine is fresh every time, and also allows you to keep track of how much you have consumed.

Simply Yours is available in pubs, bars, clubs and restaurants throughout the UK. For further information please log onto www.simplyyours.co.uk. 

What's Your Wine Personality?

Competitive Cabernet Sauvignon
You live life to the full and love being the centre of attention. Your ideal night out would be the Vanity Fair Oscars after show party, although you'd be a bit put out by all those other people vying for the spotlight!

Mystifying Cabernet Merlot
Sometimes too mysterious for your own good, you keep your cards close to your chest. Your ideal night out? What else but a fancy dress party, it gives you the perfect excuse to hide your true self.

Super Semillon Chardonnay
You have a well-rounded personality and generally look on the bright side of life. You love spending time with friends and family, but your favourite way to relax is a night at a comedy club - you even find the bad comedians funny.

Tranquil Tempranillo
Your friends are always amazed at how laid back you are, no crisis ever gets to you and you take everything in your stride. Your ideal night out is a trip to a casino, where your cool as a cucumber attitude stops you from losing your head when the chips are down.

Cheeky Chardonnay
Everyone knows everything about you, indeed sometimes more than they actually want to know. You're a notorious gossip but don't have a malicious bone in your body, so you always get away with it. Your favourite night out is in your local bar having a few drinks with friends - and catching up on the latest gossip obviously.

Lovely Liebfraumilch
If you're not a nurse, doctor or social worker you really should be. You're wise beyond your years and always know the right things to say and do to help people feel better. Your perfect night out is spending time with your best friend who needs cheering up after yet another argument with her boyfriend.

Bouncy Sauvignon Blanc
Other people get exhausted just watching you rush around, you never sit still and when you have a spare minute it's usually spent training for your next marathon. To top it all off you're one of those people who's just good at everything. Your perfect night out is a meal with friends; you need to eat like a horse to fuel your hectic lifestyle.

Perfectionist Pinot Grigio
You're known for your sharp wit and don't suffer fools gladly. People are initially wary of you, once they soon get to know that you're a real softy on the inside. Besides, your sharp tongue is usually reserved for those who really deserve it. Your ideal night out is a trip to your favourite restaurant, where you know you can expect great food and great service. 

Romantic Zinfandel Rosé
You're confident with who you are and have a natural charm that appeals to everyone you meet. You never spend time stressing about what people think of you, but then you don't have to because everyone likes you anyway. Your ideal night out is a romantic meal with your boyfriend, who worships you of course.

Sociable Shiraz Rosé
You never stay in one place too long and you have friends literally around the world thanks to your many travels. When you are in one place for any length of time it's often spent catching up with people on Facebook. Your ideal evening, when you are at home that is, is spent having drinks with your partner in crime from when you worked in that bar on the beach in Thailand.

Simply Yours wines are imported to  and bottled by CWF Ltd at the company's Trafalgar Winery in Huddersfield. CWF Ltd's other brands include Orchards, Bali, Vxi and Winter Warmer.

published: 2008 Aug